Founder Brand: Turn Your Story Into Your Competitive Advantage Gerhardt Dave
Founder Brand: Turn Your Story Into Your Competitive Advantage Gerhardt Dave You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've…
Specifikacia Founder Brand: Turn Your Story Into Your Competitive Advantage Gerhardt Dave
Founder Brand: Turn Your Story Into Your Competitive Advantage Gerhardt Dave
You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts.Building a brand and growing a business can be expensive and time-consuming.
This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You have a story, and it's one of your most valuable assets.In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. You'll learn how social media provides a bridge