Hunch: Turn Your Everyday Insights into the NBernadette Jiwa
Hunch: Turn Your Everyday Insights into the NBernadette Jiwa In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than everWhat do the Dyson vacuum cleaner,…
Specifikacia Hunch: Turn Your Everyday Insights into the NBernadette Jiwa
Hunch: Turn Your Everyday Insights into the NBernadette Jiwa
In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than everWhat do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? But what if you could use your intuition to identify an existing problem that's begging for a solution?In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems.
Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. This is the book you need if you're ready to begin finding them.
Your Turn