International Marketing Baack Daniel W.Paperback / softback
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic…
Specifikacia International Marketing Baack Daniel W.Paperback / softback
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.The book covers the incorporation of sustainability and bottom-of-the-pyramid markets within each chapter, along with 'International Incident' boxes encouraging the reader to engage with the ethical and cultural dimensions of international marketing and decision-making. It is also supported by vivid, real-world case studies from a varied cross section of international companies such as Alibaba.com, Best Buy, Facebook, DHL, Kikkoman, Tesco, McDonalds, Nintendo, KitKat in Japan, Mobile Communications in Africa, India's ArcelorMitall Steel, Wind
ISE International Marketing