Intuitive Customer Shaw Colin
You can't solve today's problems with yesterday's thinking. For Shaw and Hamilton, the answer is simple: you need to understand the intuitions that drive your customers' behavior at an emotional, subconscious and psychological level. In The Intuitive Customer:… Celý popis ↓
Porovnanie cien Intuitive Customer Shaw Colin
Popis Intuitive Customer Shaw Colin
Intuitive Customer Shaw Colin
You can't solve today's problems with yesterday's thinking. For Shaw and Hamilton, the answer is simple: you need to understand the intuitions that drive your customers' behavior at an emotional, subconscious and psychological level. In The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level, authors Shaw and Hamilton explore the reasons organizations are struggling to improve their customer measures and are witnessing the plateauing of loyalty scores like Net Promoter.
By taking academic and scientific studies of behavioral economics and consumer psychology and applying them to real-world situations, Shaw and Hamilton present accessible concepts that innovative organization are using today to propel their customer experience This book describes where behavioral economics meets customer experience in a very easy to understand and practical way.
Parametre
- Výrobca
- PALGRAVE MACMILLAN
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