Lean Customer Development Alvarez Cindy
How do you develop products that people will actually use and buy? These insights may shake your assumptions, but they'll help you reach the ah-ha! This practical guide shows you how to validate product and company ideas through customer development research--before you wast… Celý popis ↓
Porovnanie cien Lean Customer Development Alvarez Cindy
Popis Lean Customer Development Alvarez Cindy
Lean Customer Development Alvarez Cindy
How do you develop products that people will actually use and buy? These insights may shake your assumptions, but they'll help you reach the ah-ha! This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them.
moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer's behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to
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