Managing Public Relations
Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. This second edition has been fully updated th… Celý popis ↓
Porovnanie cien Managing Public Relations
Popis Managing Public Relations
Managing Public Relations
Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. This second edition has been fully updated throughout and includes:Current examples and testimonials from across the globe, as well as updated Executive ViewpointsExpanded content on strategic planning, budgeting, and financial statementsDetailed commentary on topics relevant to the modern workplace, including remote managementConsideration of diversity, inclusion, equity, and access The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers.
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