Marketing Research Marshall Al
Marketing Research Marshall Al Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. Balanced coverage is given to…
Specifikacia Marketing Research Marshall Al
Marketing Research Marshall Al
Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. Balanced coverage is given to both qualitative and quantitative methodologies. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice.
There are extensive examples provided throughout the textbook. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves.Learning features include suggested journal articles, key terms, review questions and also discussion questions. There are also a
Marketing Research Marshall Al
Marketing Research
Marketing Research