Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances Lukassen Chris
Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even…
Specifikacia Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances Lukassen Chris
Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org