Price Management - Strategy, Analysis, Decision, Implementation Simon HermannPevná vazba
In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings…
Specifikacia Price Management - Strategy, Analysis, Decision, Implementation Simon HermannPevná vazba
In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet.Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and
Strategy Implementation
Marketing Strategy & Management