Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement Besley John C.
Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement Besley John C. What tactics can effective science communicators use to reach a wide…
Specifikacia Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement Besley John C.
Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement Besley John C.
What tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communication--the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges--is not simply a matter of utilizing social media or employing innovative tactics like nudges. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior.In this guidebook, John C. Even more important for success is building long-term strategic paths to achieve well-articulated goals.
Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication.