SUSTAINABLE DESTINATION BRANDING & MARKE SHARMA ANUKRATIPevná vazba
SUSTAINABLE DESTINATION BRANDING & MARKE SHARMA ANUKRATIPevná vazba Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the…
Specifikacia SUSTAINABLE DESTINATION BRANDING & MARKE SHARMA ANUKRATIPevná vazba
SUSTAINABLE DESTINATION BRANDING & MARKE SHARMA ANUKRATIPevná vazba
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development.
This book: Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community-based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product.