Value in a Digital World Lopez Lubian Francisco J. Pevná vazba
Value in a Digital World Lopez Lubian Francisco J. Pevná vazba An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework…
Specifikacia Value in a Digital World Lopez Lubian Francisco J. Pevná vazba
Value in a Digital World Lopez Lubian Francisco J. Pevná vazba
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.Assessing the value of traditional business was easy. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists?And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions?Lopez Lubian and Esteves look at what economic value means in a digital There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of.
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