What Is Marketing? Review Harvard Business
What Is Marketing? Review Harvard Business Sometimes you need more then a one-sentence answer. Successful marketing requires a deep knowledge of customers, competitors, and collaborators--and great…
Specifikacia What Is Marketing? Review Harvard Business
What Is Marketing? Review Harvard Business
Sometimes you need more then a one-sentence answer. Successful marketing requires a deep knowledge of customers, competitors, and collaborators--and great skill in serving customers profitably.The book provides the foundation for developing those skills and insights. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction.
Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies. It's organized according to the design of the first-year marketing course in Harvard Business School's MBA program. Areas covered include:Consumer behaviorBusiness-to-business marketsThe four P's-product, placement, promotion and priceMarket