Digital Influence - Unleash the Power of Influencer Marketing to Accelerate Your Global Business Backaler JoelPevná vazba
Digital Influence - Unleash the Power of Influencer Marketing to Accelerate Your Global Business Backaler JoelPevná vazba This book brings order to the chaotic and rapidly evolving world of…
Specifikacia Digital Influence - Unleash the Power of Influencer Marketing to Accelerate Your Global Business Backaler JoelPevná vazba
Digital Influence - Unleash the Power of Influencer Marketing to Accelerate Your Global Business Backaler JoelPevná vazba
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI.
Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.Ultimately, people want to learn from trusted peers, not faceless companies. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.