Marketing and Managing Tourism Destinations Morrison Alastair M. Purdue University USAPaperback
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how…
Specifikacia Marketing and Managing Tourism Destinations Morrison Alastair M. Purdue University USAPaperback
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second edition has been updated to include:A new chapter on visitor management that includes a section on crisis and disaster managementNew material on destination leadership and coordinationNew and revised content on digital marketingNew and updated international case examples throughout to show the practical realities and approaches to managing different