Strategic Marketing - Concepts and Cases Abratt Russell Nova Southeastern University USAPaperback
Strategic Marketing - Concepts and Cases Abratt Russell Nova Southeastern University USAPaperback This book is a unique collection of comprehensive cases that explore concepts and issues surrounding…
Specifikacia Strategic Marketing - Concepts and Cases Abratt Russell Nova Southeastern University USAPaperback
Strategic Marketing - Concepts and Cases Abratt Russell Nova Southeastern University USAPaperback
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management.
Through case analysis, students will learn to:examine the role of corporate, business, and marketing strategy in strategic marketing;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply