Marketing Research - Delivering Customer Insight Wilson AlanPaperback / softback
Marketing Research - Delivering Customer Insight Wilson AlanPaperback / softback This core textbook provides students with a concise and user-friendly overview of the marketing research process,…
Specifikacia Marketing Research - Delivering Customer Insight Wilson AlanPaperback / softback
Marketing Research - Delivering Customer Insight Wilson AlanPaperback / softback
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change.
This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social
Customer Insight Strategies
Customer Service Marketing
Customer-Centric Marketing
Marketing Research
Marketing Research
Basic Marketing Research
Services Marketing Wilson Alan