Customer Service Marketing
Customer Service Marketing This timely book is a comprehensive overview of customer service principles, theories, and practices. It also includes classic and contemporary theories relating to the…
Specifikacia Customer Service Marketing
Customer Service Marketing
This timely book is a comprehensive overview of customer service principles, theories, and practices. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. It looks at the best practices of service enterprises and the delivery of superior customer service.
The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance.This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization's servicescape, quality measurement tools, and use of technologies.
Customer Service Marketing
Customer-Centric Marketing
Customer Service Harris Elaine
Customer Service Over the Phone