Service Management and Marketing - Gronroos Christian
Service Management and Marketing - Gronroos Christian Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and…
Specifikacia Service Management and Marketing - Gronroos Christian
Service Management and Marketing - Gronroos Christian
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.The author has created a unique set of YouTube video lectures, one per chapter, to It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.With a wide base of examples, Christian Gr nroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers.
Marketing Management
Marketing management
Customer Service Marketing
Service Management
Marketing Strategy & Management
Retail Marketing Management