Customer-Centric Marketing
There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. Customer-centric Marketing shows readers how su… Celý popis ↓
Porovnanie cien Customer-Centric Marketing
Popis Customer-Centric Marketing
Customer-Centric Marketing
There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. Customer-centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value leading to improved customer satisfaction, better professional relationships and increased effectiveness. To address these challenges companies must seek to add customer-value.
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