Marketing the Professional Services Firm Mazur LauraPevná vazba
Marketing the Professional Services Firm Mazur LauraPevná vazba Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new…
Specifikacia Marketing the Professional Services Firm Mazur LauraPevná vazba
Marketing the Professional Services Firm Mazur LauraPevná vazba
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. With case studies from a range of companies including J. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling.
accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional Walter Thompson, market research companies, the ?big four?
Principles of Services Marketing
Services Marketing Wilson Alan
The Firm
Marketing WisdomPevná vazba