The Art Firm: Aesthetic Management and Metaphysical Marketing Guillet De Monthoux Pierre
The Art Firm: Aesthetic Management and Metaphysical Marketing Guillet De Monthoux Pierre The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. This book…
Specifikacia The Art Firm: Aesthetic Management and Metaphysical Marketing Guillet De Monthoux Pierre
The Art Firm: Aesthetic Management and Metaphysical Marketing Guillet De Monthoux Pierre
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses.Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth.
Along the way, Guillet de Monthoux points out how responsible aesthetic Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role-so central to value-making in contemporary economies-performed by aesthetic play in art firms.