Understanding Public Relations - Theory, Culture and SocietyPaperback
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational…
Specifikacia Understanding Public Relations - Theory, Culture and SocietyPaperback
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
Public Relations Theory III
Public Relations
Public relations
Travel and Tourism Public Relations
Public Relations Strategy
Public Relations Cases
Managing Public Relations
Political Public Relations
Základy Public Relations
Sport Public Relations
International Relations Theory
International Relations Theory